Privacy policy

At FLERYA (“we”, “us”, “our”), we take your privacy seriously. This Privacy Policy explains what personal data we collect when you visit or shop at flerya.com (the “Website”), how we use it, and the choices you have. FLERYA is the data controller for your personal data, and we process it in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Key Terms

  • Cookie: a small file saved on your device by your browser that helps a website remember information about your visit.
  • Customer: anyone who visits our Website or places an order with us.
  • Device: any phone, tablet, computer or other device used to access our Website.
  • Personal data: any information that identifies you, or could be used to identify you, such as your name or email address.
  • You: the person using our Website or services.

2. The Information We Collect

When you place an order, create an account, sign up for emails, contact us or complete a form, we may collect:

  • Your full name
  • Your email address and phone number
  • Your billing and delivery addresses
  • Details of your orders and purchases
  • Any messages you send to our customer care team

Your card details are collected and processed securely by our payment providers. FLERYA does not store your full card information.

3. Information Collected When You Browse

When you use our Website, we automatically collect some technical information, including your IP address, browser and device type, language settings, the pages you visit and how you use the Website. This helps us keep the Website secure and improve how it works.

4. How We Use Your Information

We use your personal data to:

  • Process, dispatch and track your orders
  • Manage returns, refunds and customer enquiries
  • Send order confirmations and delivery updates
  • Send news and offers by email, only if you’ve agreed to receive them
  • Improve our Website, products and service
  • Detect and prevent fraud and keep our Website secure
  • Meet our legal, tax and accounting obligations

5. Our Lawful Bases

Under UK GDPR, we rely on the following lawful bases:

  • Contract: to fulfil and deliver your orders.
  • Consent: for marketing emails and non-essential cookies. You can withdraw consent at any time.
  • Legitimate interests: to improve our services, prevent fraud and protect our Website.
  • Legal obligation: to keep records required by law.

6. Information From Third Parties

We may receive limited information from trusted partners such as payment providers, fraud-prevention services, delivery companies and advertising platforms. We use it to confirm payments, deliver orders and understand how our advertising performs.

7. Who We Share Your Information With

We never sell your personal data. We only share it with trusted service providers who help us run our store, and only what they need to do their job. These include:

  • Payment providers
  • Our e-commerce platform (Shopify) and website hosting
  • Fulfilment and delivery partners
  • Email and customer service tools
  • Analytics and advertising providers

We may also disclose your information where required by law, or to protect our rights, our customers or others.

8. How We Use Your Email Address

We use your email address to send order confirmations, delivery updates and replies to your messages. If you join our mailing list, we’ll also send you updates and offers. You can unsubscribe at any time using the link in any marketing email.

9. How Long We Keep Your Information

We keep your personal data only for as long as needed to provide our services, complete orders, handle disputes and meet legal requirements, such as tax and accounting rules. After that, it is securely deleted or anonymised.

10. Keeping Your Information Safe

We use appropriate technical and organisational measures to protect your personal data. Payments are made through a secure, encrypted checkout, and full card details are never stored by us. While we work hard to protect your information, no internet transmission is ever completely secure.

11. Payment Information

Payment details are handled directly by our third-party payment providers, which follow strict industry security standards. We do not keep your card details once your payment is complete.

12. Advertising and Remarketing

With your consent, we may use advertising services such as Google to show FLERYA ads to people who have visited our Website and to measure how our ads perform. These services may use cookies. You can manage your ad preferences in your Google account settings.

13. Transfers Outside the UK

Some of our service providers may process your data outside the United Kingdom. Where this happens, we make sure appropriate safeguards are in place, such as UK adequacy regulations or the International Data Transfer Agreement.

14. Your Rights

Under UK data protection law, you have the right to:

  • Request a copy of the personal data we hold about you
  • Ask us to correct inaccurate or incomplete data
  • Ask us to delete your data
  • Ask us to limit how we use your data
  • Object to how we process your data
  • Receive your data in a portable format
  • Withdraw your consent at any time, where we rely on consent

To make a request, email contact@flerya.com. We may need to confirm your identity first, and we will respond within one month.

15. Cookies

We use cookies to make our Website work properly, remember your preferences, understand how visitors use the site and, with your consent, support our advertising. You can accept or reject non-essential cookies through our cookie banner, and manage or delete cookies at any time in your browser settings. Disabling some cookies may affect how the Website works.

16. Children

Our Website is not intended for children under 13, and we do not knowingly collect their personal data. If we find that we have collected data from a child under 13, we will delete it promptly.

17. Links to Other Websites

Our Website may link to other websites. We are not responsible for their content or privacy practices, so please read their privacy policies.

18. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new “Last updated” date.

19. Complaints

If you’re unhappy with how we’ve handled your personal data, please contact us first so we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk.

20. Governing Law

This Privacy Policy is governed by the laws of England and Wales.

21. Contact Us

For any questions about this Privacy Policy or your personal data, please contact us:

Email: contact@flerya.com
Phone: +44 7830 754714
Address: 247 Graham Street, Birmingham, B3 1SH, United Kingdom
Customer service: Monday to Friday, 9:00 AM – 5:00 PM